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/ 'THE FORMAT' A2 - EXHIBITION
21st Feb - 5th May 2013 / The Book Club / London
WITHIN FORMAT, WE CHALLENGE SPACE.
11 Designers - One format!

420 x 594 mm / x20 Edition / Silkscreen
~ Beautiful Ratio is available for sale.



~
Beautiful Ratio

My project is about the search for the beautiful ratio, for the other half. Finding a soulmate requires multiple levels of constant search and progression. Your other 'you'… your other 'A format' one can call it, it is expandable and non ending and can contain as much complexity, divisions and paths to play with as one can dream of.

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'THE FORMAT' A2

Exhibition launch 21st February - 5th May
At the lobby of The Book Club
100 106 Leonard Street
London EC2A 4RH

In February 2013 a group of 11 emerging designers and artists exhibited their unseen work at The Book Club in London.
The work adorning the walls is their personal respond to a site-specific brief exploring the theme of 'THE FORMAT A2'. Given these clear restrictions, the designers had to come up with visually enticing solutions to portray their interpretation of their given space.
This exhibition explores the concept of visualization and communication with an exciting display of contemporary graphic work.

~ Organized by Sarah Peth & Nitsan Dror, curated by Liat Chen.
/ DOSE +
Dose's event / May 2012
420 x 594 mm / Poster
www.collectivedose.com

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DOSE is a collective rooted in the field of architecture that undertakes a proactive and multidisciplinary approach in the exploration of the urban contemporary realm. Working as a think-tank, its practice embraces endogenous and exogenous opportunities for the development of specific projects and non-prescriptive solutions.

DOSE acknowledges different cultural sensitivities as important inputs for the construction of speculative and experimental strategies. Moving away from static and hermetic approaches, it promotes the dynamic use of tools and creative processes drawn from its multidisciplinary stance. The outcomes allow for subversion and entertainment as catalysts of stimulus and contamination.

DOSE acts in the contemporary urban plays.
/ GRAPHIC DESIGN AS AN ALTERNATIVE MEDICINE
The major project / MA Graphic Branding & Identity / London College of Communication / Nov 2011
297 x 420 mm / Set of posters

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~ My major project consists of the design of a brand, which sells graphics as an alternative medicine for sufferers of some specific mental disorders. It consists of a set of posters that strive to help the sufferers of six mental disorders chosen from the Diagnostic and Statistical Manual of Mental Disorders (DSM). The overall aesthetics of the brand (identity) aim to be taken as seriously as possible, although an exquisite sense of humor is required in order to engage with the project.


~
Agoraphobia
In the Agoraphobia paper object, whenever the sufferer is wearing the glasses, he will have the sensation in which he is living in a private world where he is the only one possessing the key to gain access to it. The sufferer is like a voyeur in matters of the world in which we all live in.







~ OBSERVE INSTEAD.
DO NOT FEEL LIKE YOU ARE BEING OBSERVED.
YOUR PRIVATE SPACE WILL ALWAYS REMAIN UNAFFECTED. ~




~
Insomnia
The Insomnia paper object acts like a sleeping pill. By interacting with it, the user believes that the object will actually help him to get to sleep. Thus, while counting the empty spaces/cut-outs, he forgets about his worries and anxieties. The sheep were designed to be removed from the paper object, for the deliberate reason that, whilst the sufferer is in bed, the light is not on, as he is trying to sleep. Therefore, by touching the paper, the sufferer can feel the missing sheep and keep a mental record of their number.









~ FALL ASHEEP.
DISTRACT YOURSELF FROM YOUR WORRIES.
COUNT THE MISSING SHEEP WITH YOUR EYES SHUT TILL YOU FALL ASLEEP. ~




~
Kleptomania
Regarding the Kleptomania paper object, the sufferer that is lucky enough to receive this gift voucher, can enhance his satisfaction (of stealing something from a shop), by using the “thief” mask. Nevertheless, he will not really be stealing the article, as his friend is going to pay for it for him after the theft.







~ GIFT VOUCHER.
ONE’S PLEASURE IS ENHANCED WHEN USING THE MASK PLUS A SPOTLESS REPUTATION IS GUARANTEED.
PROVIDE YOUR PAYMENT DETAILS AND AVOID HAVING A CRIMINAL FRIEND. ~




~
Pyromania
The paper object for Pyromania is designed to end up with one’s failure to resist impulses of fire-setting. Seeing that he has to spend some time assembling the house, he is already planning the fire, and consequently, as he comes close to the end, his primal urge to put an end to his impulses become more and more intense. Whenever he has finished and is ready to pull out the matches from the test-tube provided by the “Graphic Medicine” brand, his work is complete and he can only contemplate it with supreme gratification.









~ SET YOUR OWN FIRE.
FOLD, ASSEMBLE, LIGHT AND WATCH YOUR HOUSE BURN DOWN.
LEARN HOW TO DEAL WITH YOUR OWN DAMAGES. ~




~
Trichotillomania
Finally, with the Trichotillomania paper object, the sufferer fulfils his desire by pulling out the hair from the paper as he has to be careful not to pull them all out at once. With both the paper hair or with real hair, one must be always careful with hair management, however, it is the paper which will become bald at some point whereas the user will remain attractively hairy.







~ HAIR MANAGEMENT.
DECREASE THE RISKS OF BECOMING BALD.
PULL OUT ONE HAIR AT A TIME FOR EXTENDED ALLEVIATION. ~




~
Phobias




~ The second part of the project, which includes twenty posters related to twenty other phobias, is related to Exposure Therapy, where the users can hang their “phobic poster” on the wall. By doing this, each day the sufferer will be challenged by an image, or several images (in the case where he has more than one phobia) of his deepest fears.

"We shall try to use the symbols as the words are used in a poem: they will have more than one meaning, and the meaning will change according to where they are put. "Munari, Bruno (1966, p. 77)


~
Set of Posters


~ 01/20 Fear of Infinity ~



~ 02/20 Fear of Northern Lights ~



~ 03/20 Fear of Making Decisions ~



~ 04/20 Fear of Receiving Dental Care ~



~ 05/20 Fear of Justice ~



~ 06/20 Fear of Nosebleeds ~



~ 07/20 Fear of Hearing Good News ~



~ 08/20 Fear of Marriage ~



~ 09/20 Fear of Sexual Contact ~



~ 10/20 Fear of Seeing, Thinking About or Having an Erect Penis ~



~ 11/20 Fear of Voids or Empty Spaces ~



~ 12/20 Fear of Waves or Wave Like Motions ~



~ 13/20 Fear of Childbirth ~



~ 14/20 Fear of Losing an Erection ~



~ 15/20 Fear of Metal ~



~ 16/20 Fear of Darkness ~



~ 17/20 Fear of Being Overweight ~



~ 18/20 Fear of Being Stared At ~



~ 19/20 Fear of Baldness ~



~ 20/20 Fear of Heaven ~



/ GRAPHIC DESIGN AS AN ALTERNATIVE MEDICINE / REPORT & VISUAL SUMMARY
The Major Project / MA Graphic Branding & Identity / London College of Communication / Nov 2011
245 x 180 mm / Books





~
In branding, the realm of effective research lies in observing and recording the needs, wants, and viewpoints of a diverse group of consumers. The investigation must be free of a prejudicial framework, removed from the noise and common wisdom of the marketplace (pharmaceutical industry). Therefore, my project is a graphic approach to mental disorders through the eyes of a graphic designer. My intentions are neither to be pretentious nor to judge the pharmaceutical industry or the health sector. By maintaining an open mind in relation to the project I developed, I tried to perceive patterns and common behaviours within the subject matter of the mental disorders.
My purpose for doing this project is mainly to cause awareness about mental disorders and conditions, and I have no intention at all to hurt anyone’s feelings.



/ WEDDING INVITATION
May 2012

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/ ALICE DOMINO
Academic project / ESAD / Dez 2009
Identity / Game / Packaging / Merchandising

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This work was inspired in Lewis Carroll’s most famous novel, “Alice’s Adventures in Wonderland”.
The aim to this project was to create a game with the “Alice” identity. I chose to create a vertical domino which parts were related to different characters and objects from Alice’s world. The main goal is to avoid the tower falling.
The first step was to create the “Alice” brand, followed by the correspondent merchandising.





/ ALICE DOMINO
3D Print






/ ALICE T-SHIRT
Academic project / ESAD / Dez 2009
Identity / T-shirt / Merchandising

This t-shirt represents the end of the game, the graphic image for the head-cutting and the ink used for painting the queen roses.





/ ALICE TEA CUP
Academic project / ESAD / Dez 2009
Identity / Product / Packaging / Merchandising

Here it is the second part of the project: designing some merchandising products of “Alice” brand.
This is a very unusual and nonsense tea cup because it has a rounded base and a hole through which the tea will fall. To make its use possible you must drink the tea through the tea-saucer.

/ DÉDALO MAGAZINE
Graphic designer / N0. 06, Centrifugation / Sep 2009
144 pages / 235 x 160 mm / Editorial
Requirements: monochrome printing

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Dédalo magazine is an editorial project carried on by a group of students from the Faculty of Architecture (FAUP), established as a meeting point for critical intervention, based on the encouragement of architectural debate, pointing all those issues that the discipline raises, without forgetting that architecture is not an isolated manifestation, separated from the rest of the arts and social sciences.




/ Dédalo magazine / no. 06 WEBSITE
Personal project/ Dez 2009
Webdesign / HTML

This website contains all the articles and information that appear on the issue #6 of Dédalo magazine. It´s not the magazine website.

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/ PORTUGUESE SOCIETY OF BIOMECHANICS
Academic project / Contest / ESAD / Jan 2010
Corporate identity

This logo was created for the Portuguese Society of
Biomechanics as a contest for creating the new visual
identity for the group. After the selection process, my work
was chosen for representing the society.

Both geometrical forms are simple in their whole composition, even tough letter “B” has a more complex design, in order to create a relation between the definition of mechanical (backside “M”) and the remaining curves as reference to the human body.
The small black circles, applied on letters P and B, were situated in a determinated way because they represent the existent joints in human body.






/ H2O PROTECTION OF WATER RESOURCES
Academic project / ESAD / Dez 2009
Corporate identity
The whole logo concept is about the water we are
unreasonably wasting and the water that we must save.

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/ Corporate and brand guide
52 pages / 235 x 160 mm

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/ ONE DAY AT THE PARK
Academic project / Graphics and Merchandising / ESAD / Jun 2010
Mascot for the park / 3D Logo
Technique: Modelling paste / Glows in the dark

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/ Merchandising for the park / Spinning Top
Technique: Acrylic Paint

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/ 186 x 140 mm / Book
Technique: 120 film photography + InDesign

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/ THE UNBEARABLE LIGHTNESS OF BEING
Academic project / ESAD / Dez 2008
190 x 138 mm / Book / T-shirt

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The Unbearable Lightness of Being (written in 1984), by Milan Kundera, is a philosophical novel about a man and two women and their lives in the Prague Spring of the Czechoslovak Communist period in 1968.

UNBEARABLE = “INSUSTENTÁVEL”
LIGHTNESS = “LEVEZA”
BEING = “SER”










/ MARTIN SCORSESE FILM FESTIVAL
Academic project / ESAD / Fev 2009
680 x 480 mm / Poster
566 x 40 mm / Brochure
Technique: photography + Indesign




Scorsese / Photographs for the poster

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/ H8: A HAIR IN THE THROAT
Academic project / London College of Communication / Jun 2011
16 pages / 210 x 148 mm / Fanzine
Technique: Ink (blind drawing) + Illustrator + Indesign

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/ H8: A HAIR IN THE THROAT

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/ H8:
to dream that someone is squeezing me
the moment of opening a present
a cold drip down the back of my neck
when someone eats the last bit of what I am eating
wet
fucking
laces
almost falling asleep during a big event
wearing pijama pants whilst sleeping
clapping in the end of a flight
feeling the dust from my bedroom floor on my feet
flip flops
sneezing into your hand
believing in ghosts
the ‘on your bike’ expression
swallowing the water from the pool
twitching eyes
girls’ hair that looks like horse’s hair
a wet finger in the ear
bees
teenagers making out in public
messing a drawing up
blowing bubbles
being scratched by a long sharp toenail
young boys with a bad mustache
sand on my ass
socks during sex
not recognizing the person who is greeting me
greasy spectacles
people who nod their heads but are not really listening
when my pencil is blunt
the sound of a fork on a plate
when someone calls my bluff
ugly feet
hot showers that turn into cold showers
to carry an umbrella
embarrassed to cry in public
the feeling of resin on my hands
thinking about death
the orange color on my fingernails after eating a fried egg
fake british accents
old house smell
throwing up
waiting for something to load
...
/ GAMES IN THE MEMORY
Academic project / ESAD / Feb 2010
Published work / in Trama magazine / Contest about memory theme / Jun 2010
40 pages / 225 x 160 mm / Editorial / Illustration
Technique: pencil + Illustrator + Indesign

This book talks about old and forgotten portuguese traditional games that our parents and grandparents used to play in the beach. Essentially it’s a book full of memories and nostalgy created for children to learn and remember the older.

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/ Stopmotion


/ FLAN
Academic project / ESAD / Jan 2009
Typeface

The objective was to create a simple typeface inspired in one wich already existed. My reference to this project was the FIG typeface from Process Type Foundry.


/ BRUCE MAU INCOMPLETE MANIFESTO
Academic project / ESAD / Mar 2010
420 x 297 mm / Poster
Technique: pencil + Illustrator + overprint







/ CHAUMONT POSTER CONTEST
Academic project / ESAD / Mar 2010
800 x 600 mm / Poster
Technique: pencil + Illustrator





/ WORLD GRAPHICS DAY
Academic project / ESAD / Feb 2010
1000 x 700 mm / Poster
Technique: pencil + Illustrator

/ JAZZ POLISH
Personal project / 2008 - 2009
Photography / Stopmotion
Technique: photography + Illustrator + loads of black polish

This is a self-portrait. This is who I am. A passionate photographer, a graphic design lover and an addicted to music. I also play the piano and the harp since I was seven years old.
The concept for this work was improvisation. It talks about improvisation in jazz music and the act of improvise a real jazz musician.



JAZZ, improvisation polish instructions:
/ Apply JAZZ with your fingers or a sponge.
/ It gives you a touch of a jazz musician and fully protects your identity.
/ Use JAZZ after experiencing it in a small area of your skin.
/ Important: Keep out of reach of those that may ruin your disguise.
/ Play and have fun.



Jazz obsession / Photography project
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/ O NAVIO DE ESPELHOS
Academic project / ESAD / Mar 2009
20 pages / 420 x 297 mm / Illustration
Technique: photomontage + Indesign
Photography: various photographers

Graphic illustrations for the poem “O Navio de Espelhos” from portuguese writer Mário Cesariny.

/ DESIGN LITERACY: SQUARE / OUTPUT
Academic project / London College of Communication / Mar 2011
24 pages / 250 x 190 mm / Booklet
Technique: pencil + Illustrator + Indesign




/ DESIGN LITERACY: SQUARE / VISUAL SUMMARY
Academic project / London College of Communication / Mar 2011
44 pages / 235 x 160 mm / Book
Technique: pencil + Illustrator + Indesign + medium format photography

Open publication - Free publishing - More branding
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~ Moscow Underground



~ Casa da Música (by Rem Koolhaas)















~ Monseo Jewels























~ Gilles Fine Jewellery

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~ One day at the park





























/ 10 LAST MINUTES AS CHILD
Personal project / 2008
Digital photography

This photographic narrative is about a girl who watched her father commit suicide when she was a little girl and about her life in her house flooded by tears. The photographs talk about her ten last minutes as child and how her house suddenly stopped crying by the emergence of a new person in her life. This story is inspired in the oedipus complex written by Freud.

~ Ela não sabia ainda o que era perder alguém, quando ele se largou dali. Segurou-se às memórias e à mala por fechar, para onde, bem pequena se mudou.
O estuque cedeu ao húmido das lágrimas e fez-se chuva em choro na casa que a viu nascer, e a mala do pai fez de barco numa solidão que parecia não ter fim.
A máscara cobriu-lhe o corpo e deu-lhe a casca para respirar entre a tristeza e o som das gotas-lágrimas. Não tivesse a casa as cores, fosse a casa uma fonte de sepia e bordados intermináveis, e a criança não saberia sorrir. O carinho que as cores primárias tinham pela menina que vestia vermelho suportou o peso dos anos, mantendo a cor vibrante. Mas lá fora há mundo e há acasos que nos puxam para o jardim. O vidro embacia, sabe-se. E se não se massaja o coração, ele pára. Por isso, a menina também saía de casa.
Cá fora, sem a máscara, vê-se um rosto inteiro, talvez um pouco marcado pela infância, mas com a pele clara, ainda por pintar.
Na cozinha, a criança subitamente se vê uma mulher, como ele a vê. E como todas as fendas que há num corpo são passíveis de sarar, também todas as rachas de uma parede se tapam e se pintam por cima.

Texto: João Mariano

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/ OH SAILOR!
Personal project / 2009
Digital photography

The concept that lies behind this project is based on the idea that all sailors have a different lover in every city. I used the fish metaphor to illustrate this reality. The fish are representative of their fleeting lovers.

This photographs were used to promote Gerry Laundery´s new album, “Affairs with my washing”.

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/ BLOW
Personal project / 2008
Young Creatives Award [Portugal] / 2008
9 x [5o0 x 5o0 mm] / Digital photography

This work depicts what is increasingly the society in which we live. In this little photographic narrative, the main character is a serious man and like all serious men he lives for his work. Strangely, he is wearing a mask of a fox as the symbol of vanity and greed.
The setting for this story was chosen in the hope that the fox would feel at home and could flee, so leaving the poor man in peace. And that was how everything began... when, at a given moment, the first and great half of the man, already with its leaves piled up and ready to begin its Spring work, noticed the flight of its unbelievable other animal half. From one moment to the next, he was free and it hadn´t been all that difficult. In a trice, he threw everything up in the air, and his leaves turned into much loved music scores. From his briefcase, he took out and instrument that the wind helped to blow, and his monotonous work became music, rhythm and melody. On that day, this man, no longer half fox, filled the air with colour and joined and enormous red dot to the sky. Red dot, point of departure, blood-coloured dot, dot the colour of life.

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