/ ALICE DOMINO
Academic project / ESAD / Dez 2009
Identity / Game / Packaging / Merchandising
This work was inspired in Lewis Carroll’s most famous novel, “Alice’s Adventures in Wonderland”.
The aim to this project was to create a game with the “Alice” identity. I chose to create a vertical domino which parts were related to different characters and objects from Alice’s world. The main goal is to avoid the tower falling.
The first step was to create the “Alice” brand, followed by the correspondent merchandising.














/ ALICE DOMINO
3D Print



/ ALICE T-SHIRT
Academic project / ESAD / Dez 2009
Identity / T-shirt / Merchandising
This t-shirt represents the end of the game, the graphic image for the head-cutting and the ink used for painting the queen roses.
/ ALICE TEA CUP
Academic project / ESAD / Dez 2009
Identity / Product / Packaging / Merchandising
Here it is the second part of the project: designing some merchandising products of “Alice” brand.
This is a very unusual and nonsense tea cup because it has a rounded base and a hole through which the tea will fall. To make its use possible you must drink the tea through the tea-saucer.




Academic project / ESAD / Dez 2009
Identity / Game / Packaging / Merchandising
This work was inspired in Lewis Carroll’s most famous novel, “Alice’s Adventures in Wonderland”.
The aim to this project was to create a game with the “Alice” identity. I chose to create a vertical domino which parts were related to different characters and objects from Alice’s world. The main goal is to avoid the tower falling.
The first step was to create the “Alice” brand, followed by the correspondent merchandising.














/ ALICE DOMINO
3D Print



/ ALICE T-SHIRT
Academic project / ESAD / Dez 2009
Identity / T-shirt / Merchandising
This t-shirt represents the end of the game, the graphic image for the head-cutting and the ink used for painting the queen roses.
/ ALICE TEA CUP
Academic project / ESAD / Dez 2009
Identity / Product / Packaging / Merchandising
Here it is the second part of the project: designing some merchandising products of “Alice” brand.
This is a very unusual and nonsense tea cup because it has a rounded base and a hole through which the tea will fall. To make its use possible you must drink the tea through the tea-saucer.




