/ PORTUGUESE SOCIETY OF BIOMECHANICS
Academic project / Contest / ESAD / Jan 2010
Corporate identity
This logo was created for the Portuguese Society of
Biomechanics as a contest for creating the new visual
identity for the group. After the selection process, my work
was chosen for representing the society.
Both geometrical forms are simple in their whole composition, even tough letter “B” has a more complex design, in order to create a relation between the definition of mechanical (backside “M”) and the remaining curves as reference to the human body.
The small black circles, applied on letters P and B, were situated in a determinated way because they represent the existent joints in human body.
Academic project / Contest / ESAD / Jan 2010
Corporate identity
This logo was created for the Portuguese Society of
Biomechanics as a contest for creating the new visual
identity for the group. After the selection process, my work
was chosen for representing the society.
Both geometrical forms are simple in their whole composition, even tough letter “B” has a more complex design, in order to create a relation between the definition of mechanical (backside “M”) and the remaining curves as reference to the human body.
The small black circles, applied on letters P and B, were situated in a determinated way because they represent the existent joints in human body.