Hoxton Park
I was commissioned by TC Communications to develop a full identity pitch for a flagship student accommodation site in Surrey.
The project, 488 units of purpose-built student accommodation, had a very attractive feature – a luxury Student Clubhouse with modern interiors to the likes of Soho House and the Hoxton Hotel.
The building behind Hoxton Park (currently a retirement village) dates back to the war when it was used for education purposes. In 1951 it expanded and relocated to Hoxton, London. The name was chosen as a view to look back at the history of the site and its purpose.
The brand identity was developed by researching key brands (such as Airbnb, Google, Snapchat & Spotify) which target a younger audience, which led to an art direction that thought to be minimal and playful, yet full of personality.
The project, 488 units of purpose-built student accommodation, had a very attractive feature – a luxury Student Clubhouse with modern interiors to the likes of Soho House and the Hoxton Hotel.
The building behind Hoxton Park (currently a retirement village) dates back to the war when it was used for education purposes. In 1951 it expanded and relocated to Hoxton, London. The name was chosen as a view to look back at the history of the site and its purpose.
The brand identity was developed by researching key brands (such as Airbnb, Google, Snapchat & Spotify) which target a younger audience, which led to an art direction that thought to be minimal and playful, yet full of personality.
Deliverables
Art Direction
Brand Identity
Logo Design
Iconography
Art Direction
Brand Identity
Logo Design
Iconography
Agency
TC Communications
TC Communications